Hello, I’m Johnathan, a Technical Business Strategist with many years of experience guiding web tech usage for smaller organizations while launching platforms at major global brands. I’ve played key roles in the launch of NFL TNF on Amazon Prime Video plus cloud scaling at Nike and hundreds of smaller digital launches since 2001 resulting in a top GoDaddy partner ranking. Today, I’ve repackaged my learnings into my PRO (Prepare, Realize, Observe) Story approach, which is a strategic process inside a measurable story approach enabled by my hybrid human-AI boutique platform.
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The PRO Story is a targeted framework to maximize web tech usage for businesses and organizations, which evolved from the software user story approach. I use a succinct storytelling approach encased in the PRO Story to enhance both short-term and long-term results by preparing incremental goals that improve the web experience for your visitors based on targeted usage. It serves as both a strategy and a process, empowering clients with a clearer understanding of the connection between tech and results.
I’m focused on core results rather than small, manageable tasks, which, while still important, are better suited for self-publishing web editing tools—provided there is a foundation of technology and knowledge, like that offered by my boutique platform powering the PRO Story framework. Most businesses and organizations today seek to contribute to the process, a reality for which many consultants and agencies are unprepared. My PRO framework emphasizes targeted results crafted around an incremental solution that you can own. However, I do offer one-time Boosts during the Realize stage to help accelerate your progress, but I want to give you the opportunity to make that decision.
Technologies, or ‘tech,’ refer to web-based editing tools like WordPress or Squarespace that your organization uses to create customer web experiences. I have curated an optimized WordPress cloud stack, which I offer with secure cloud hosting at no extra charge. Subscriptions range from LESS (>250MB) for essential needs to MORE (>1GB) for strategic needs replacing traditional solutions, and MOST (>10GB) for deeper strategic requirements such as e-commerce or municipalities. Additionally, the OPTIMIZED by Johnathan.PRO WordPress cloud tech provides a WordPress stack wrapped in a less technical and secure administrative experience to ease editing.
I charge a subscription fee to clients (subscribers) to ensure continuous, high-quality guidance and access to premium tools that enhance your web tech solutions. I leverage assistive intelligence (AI) within the PRO Story framework, along with a growing video library, to address common challenges in a hybrid human-bot platform. This collaborative experience tailors strategies to your unique needs by aligning visitor problems with effective technology solutions. As a result, subscribers can more effectively self-service their goals and make adjustments as needed, with a human (Johnathan) guide always available. Additionally, please note that each subscription plan inherits all the benefits of the previous plan or plans.
Solutions typically refer to web tech implementations that you can take over, while also providing deeper strategies to empower you in alternative ways. For example, this could include a planning spreadsheet or a strategic mockup that you’re implementing in your own web tech. I view solutions as a means of measurement rather than focusing solely on the amount of code written. Regarding the term “few,” it usually means three or more instances, as I want subscribers to have flexibility due to the inherent uncertainties in marketing and technology consulting. This approach allows subscribers a reasonable amount of wiggle room and enables me to support them effectively.
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